Years ago, frustrated by the absence of a codified means to evaluate prospective PR agency candidates, I developed a questionnaire on media, PR, and popular culture. The PR/Media Quiz has evolved over the years but remains a useful, albeit a non-scientific barometer of one’s currency and connectivity.
Here’s the latest iteration. Have fun with it (or don’t).
Peter Himler
Flatiron Communications LLC
Twitter: @peterhimler